Nolo's Lawyer Blog

Please introduce yourself: where are you from, where did you grow up or go to school, are you married, any kids, pets?
I grew up in Chicago and attended Francis W. Parker School for 14 years. Went to school in California but then back to Chicago, where I worked at a progressive rock radio station. I then moved to CA in 1986 and am now married; our teenaged daughter is a dedicated softball pitcher.

Tell us a little about your sales background? Any previous experience that lends itself to talking with attorneys?
After 35 years of selling media, including radio, print and internet, I have an excellent grip on marketing. I've worked with major retailers, professionals, event advertisers and food brands. Marketing is universal - how to best reach your target. That's why I'm happy to be working with Nolo's Lawyer Directory.  It's so amazingly focused. I have forsaken all other media for internet because it is the marketing of the present and the future.

What are the most important things an attorney can do to get the word out to generate more clients?
Besides a Nolo profile, networking with other attorneys is important. Also, do a good job so that your clients will send you referrals. Make sure someone is answering your phone. Put good content on your website!

What do you like the most about working here at Nolo?
I love the environment and the casual atmosphere. I strongly believe in Nolo's mission - informing people about their legal problems - and it's easy to sell a product that you believe in, in which you have confidence.

Tell us something about yourself that most people don't know or wouldn't know?
Besides being a softball Mom, I love the end of the day when I get to walk my dog Rocco, a jumbo dachshund, in the beautiful Oakland hills.

What do you like to do when you're not working? Personal interests, hobbies, secret obsessions?
I play golf with my husband; I like going to movies and reading the New Yorker cover to cover, and love long novels. I'm a subscriber to the Berkeley Rep and am always amazed by their creative stage work. I've traveled a lot and seen many beautiful places, but my favorite is the tiny hamlet of Inverness in West Marin.