Please introduce yourself: where are you from, where did you grow up or go to school, are you married, any kids, pets?
I grew up in San Francisco. I'm married and part of a non-profit that rescues German Shorthaired Pointers who are extremely energetic and very smart dogs. Growing up in San Francisco was like growing up in a small town, because I can meet anyone now, and we do the six degrees of separation in about two minutes flat.
Tell us a little about your sales background? Any previous experience that lends itself to talking with attorneys?
My marketing background really lends itself to helping attorneys market their practice. I worked with abusive media buyers for many years so attorneys are a piece of cake. There is a tremendous amount of problem-solving that we do, and we're constantly assessing situations and making recommendations. I feel I have a unique background that gives me a lot of credibility with lawyers. Having sold radio, broadcast TV, print and now online gives me a great overview to help attorneys be competitive in today's rapidly changing market.
What are the most important things an attorney can do to get the word out to generate more clients?
Attorneys need to find a good balance between hyper-local opportunities in their community and be very selective about their internet advertising. Nolo can be a very important part of their overall strategy and attorneys really need to be clear about their overall marketing goals.
What do you like most about working here at Nolo?
As one of the very first representatives for the directory, I've been able to have an impact - a voice - in a challenging start-up environment. It's a little like jazz; there's a lot of improvisation. Ironically, my first sales job was at a jazz radio station - KJAZ - in Alameda, CA.
Tell us something about yourself that most people don't know.
Everyone thinks I'm Italian but Berryessa is actually Spanish. I'm a seventh generation Californian and my family came over from Spain in the 1700's.
What do you like to do when you're not working? Personal interests, hobbies, secret obsessions?
I collect cookbooks on Southern Italian cooking, and I love to make preserves. It's meditative for me and I like to follow the seasons, chutney in the fall and jams in the summer. I get a little obsessive about farmers' markets and have been known to attend them twice in one weekend!
I grew up in San Francisco. I'm married and part of a non-profit that rescues German Shorthaired Pointers who are extremely energetic and very smart dogs. Growing up in San Francisco was like growing up in a small town, because I can meet anyone now, and we do the six degrees of separation in about two minutes flat.Tell us a little about your sales background? Any previous experience that lends itself to talking with attorneys?
My marketing background really lends itself to helping attorneys market their practice. I worked with abusive media buyers for many years so attorneys are a piece of cake. There is a tremendous amount of problem-solving that we do, and we're constantly assessing situations and making recommendations. I feel I have a unique background that gives me a lot of credibility with lawyers. Having sold radio, broadcast TV, print and now online gives me a great overview to help attorneys be competitive in today's rapidly changing market.
What are the most important things an attorney can do to get the word out to generate more clients?
Attorneys need to find a good balance between hyper-local opportunities in their community and be very selective about their internet advertising. Nolo can be a very important part of their overall strategy and attorneys really need to be clear about their overall marketing goals.
What do you like most about working here at Nolo?
As one of the very first representatives for the directory, I've been able to have an impact - a voice - in a challenging start-up environment. It's a little like jazz; there's a lot of improvisation. Ironically, my first sales job was at a jazz radio station - KJAZ - in Alameda, CA.
Tell us something about yourself that most people don't know.
Everyone thinks I'm Italian but Berryessa is actually Spanish. I'm a seventh generation Californian and my family came over from Spain in the 1700's.
What do you like to do when you're not working? Personal interests, hobbies, secret obsessions?
I collect cookbooks on Southern Italian cooking, and I love to make preserves. It's meditative for me and I like to follow the seasons, chutney in the fall and jams in the summer. I get a little obsessive about farmers' markets and have been known to attend them twice in one weekend!
