Tip #2 - Write a Good Tag Line
Next to your profile picture, the second most important part of any online attorney profile is a good tag line. Similar to a headline, you want to capture the viewers interest and attention right up front. Being witty, literary, clever or even cute can be OK but more importantly, you want to get your message across right up front, letting people know who you are and how you can help them right now.
Here are a few key pointers when thinking about a tag line for you and your firm as part of your online social networking profile.
For more in-depth information on how to create a great law firm tag line, check out Nolo's Legal Marketing Blawg by Carolyn Elefant and her post - 'Tag(line) - You're it!'
Next to your profile picture, the second most important part of any online attorney profile is a good tag line. Similar to a headline, you want to capture the viewers interest and attention right up front. Being witty, literary, clever or even cute can be OK but more importantly, you want to get your message across right up front, letting people know who you are and how you can help them right now.
Here are a few key pointers when thinking about a tag line for you and your firm as part of your online social networking profile.
- Keep it Simple - The best tag lines are short, clear, and concise, spelling out exactly who you are and what you do in simple plain English. Good tag lines are typically six to eight words but can sometimes be shorter.
- Be Specific - Grandiose, ambiguous or overly general tag lines take away from you and your core message. "We help people in their time of need" doesn't tell a potential client what you do or how you can specifically help them. "Reputable & Discrete Bankruptcy Attorney Serving Southern California" may not be the sexiest tag line on earth, but it it is a clear and strong message that will resonate with potential clients and set you apart from the pack.
- Borrow from Others - Find other profiles of attorneys that you like and use what stands out. Being totally original is one thing but getting the job done is another. Not that we would even condone plagiarism but use best practices from other attorney profiles can be a good way to help you in developing your own.
- Get Feedback - Typically its best to have two or three different tag lines that you like and then bounce them off of your staff, partners, spouses, colleagues, family and friends to get some encouragement and feedback. Don't try to create something this important in a vacuum.
For more in-depth information on how to create a great law firm tag line, check out Nolo's Legal Marketing Blawg by Carolyn Elefant and her post - 'Tag(line) - You're it!'
