Web 2.0 & Search Engine Optimization (SEO)
Many of you have heard the term SEO by now but may still find yourselves wondering what the deal is with search engine optimization. Well, if you're not following the latest legal tech-trends on the online front, you're not alone.
Here's a very simple breakdown. Perhaps you know marketing pretty well and your basic strategy has been fine for years. You've got your ad in the local newspaper and yellow pages, referrals are good and you do the usual networking with family, friends and clients. And, you've finally gotten around to creating your own website. Now what?
Your website, just like your other marketing efforts is just another avenue for potential clients to learn more about you and to ultimately pick up that phone to contact you. But how do online customers find your website in the first place? Welcome to the world of SEO - how to optimize your website so that clients can actually find you online.
Most consumers are now using major search engines like Google & the newly introduced Bing as their primary method of finding information (content) online. The key is to provide helpful search-engine friendly information about you and your services for those potential clients searching online.
To learn more about SEO and online marketing, Nolo's legal partner company Justia has a great SEO resource center devoted to Law Firm search engine optimization for attorneys and legal marketers that want to know more.
Remember, like all traditional marketing, patience and a well-planned strategy are the most crucial factors to getting noticed online.
Many of you have heard the term SEO by now but may still find yourselves wondering what the deal is with search engine optimization. Well, if you're not following the latest legal tech-trends on the online front, you're not alone.
Here's a very simple breakdown. Perhaps you know marketing pretty well and your basic strategy has been fine for years. You've got your ad in the local newspaper and yellow pages, referrals are good and you do the usual networking with family, friends and clients. And, you've finally gotten around to creating your own website. Now what?
Your website, just like your other marketing efforts is just another avenue for potential clients to learn more about you and to ultimately pick up that phone to contact you. But how do online customers find your website in the first place? Welcome to the world of SEO - how to optimize your website so that clients can actually find you online.
Most consumers are now using major search engines like Google & the newly introduced Bing as their primary method of finding information (content) online. The key is to provide helpful search-engine friendly information about you and your services for those potential clients searching online.
To learn more about SEO and online marketing, Nolo's legal partner company Justia has a great SEO resource center devoted to Law Firm search engine optimization for attorneys and legal marketers that want to know more.
Remember, like all traditional marketing, patience and a well-planned strategy are the most crucial factors to getting noticed online.
