Let's say you've got your website up and running with all of your practice categories listed. You've also got your bio with a good profile photo and background pages along with your contact information on the About Us page too. Maybe you've even got some good articles or content for visitors when they come to your website to help them decide if your services are the right solution for them. The next step is to keep that content frequently updated, a very important aspect to keeping your site current and relevant with the major search engines.
One great way to keep your firm's online profile up to date is a blog, also known in the legal blogosphere as blawgs. Before we go into blogs though, you might want to do some research about the best platform for hosting and posting your legal blog. Whether you're going to write a humorous blog like The Anonymous Lawyer or a helpful and informative blog for Solo Practitioners like Carolyn Elefant's My Shingle, the choice is yours. Here's a good article you can download that gives a great break down of various competing legal blog options, from basic and free to deluxe and expensive, conducted by Steve Matthews & his Law Firm Strategy Blog for the Legal Industry. We will continue to post more helpful 'How To's' and Tips for legal bloggers soon, so stay tuned!

